Sales by Channel

Report Purpose:

The Sales By Channel Report organizes sales based on the channels through which orders are received (e.g., POS, DoorDash, UberEats). It allows operators to evaluate the performance of third-party platforms versus in-store transactions, measure guest traffic, and monitor profitability by channel.

PDF Example:

Metric Definitions:

Channel = The source or platform through which the order was placed (e.g., POS, DoorDash, UberEats).

Tax Net = Sales totals subject to tax, excluding the tax amount.

Non-Tax Net = Sales totals that are exempt from tax.

Net Sales = Combined taxable and non-taxable sales, excluding tax.

Tax = The total sales tax applied to transactions in the channel.

Gross Sales = Net sales plus tax before adjustments.

Adjustments & Coupons = Discounts, coupons, or manual adjustments applied to sales.

Total Sales = Gross sales after adjustments and coupons are subtracted.

Order Count = The total number of orders processed through the channel.

Guest Cnt = The number of guests served through the channel.

PPA = Per person average; net sales divided by guest count.